“Undisciplined ideas: direct contact with the food”. Colorful and tasty creams prepared to paint on the skin. The goal was to make participants play and interact with each other while guessing the paints’ flavors. “Painting food” is a performance arranged for the event [ Biutifud ] during Milan Food Week 2013, conceived by thesign&food.house and hosted by FoodGeniusAcademy and Fonderie Milanesi.